Sutton Utd has announced a long-term partnership with Strike.com, who will serve as the club’s Front of Shirt Partner starting with the 2026/27 season. The deal, one of the most significant in the club’s recent history, will see Strike.com’s branding featured on the first team kits from this summer. Next fixture: vs Tamworth (at home, 2027-02-16) (18th in the table).
What does the partnership include?
Strike.com will also become Sutton Utd’s Official Energy Drink Partner, with their products integrated into matchday operations for players and supporters. Additionally, the Sutton United Foundation will receive front-of-shirt branding on all children’s retail kits, a move designed to highlight the Foundation’s community work.
Why is this significant for Sutton Utd?
Chief Revenue Officer Jack Patrick Daly emphasized the alignment between Strike.com’s values and the club’s ambitions. The partnership extends beyond branding, with Strike.com’s energy drinks and hydration products set to enhance the matchday experience. Daly praised Strike’s commitment to the local community, calling it a “fantastic gesture.”
What’s next for the club?
Ivan from Strike.com expressed pride in the collaboration, noting the brand’s identity as a challenger and lifestyle leader. The partnership reflects Strike.com’s ambition to excel in all ventures, including its new role with Sutton Utd. Both parties thanked each other for their trust and enthusiasm, signaling a strong foundation for future growth.
